Fashion brands can leverage this platform to showcase their latest offerings and designs in a way to promote their brand and designs in the market. “Self-Expression” is a key concept in the digital marketing strategy of fashion: Fashion trends are extremely versatile nowadays. Similarly, some digital trends are predominant in the fashion industry as well. https://www.smartrmail.com/blog/fashion-email-marketing-guide/. For example even a simple slideshow can have a significant impact on customer purchasing decisions, and creating one is as easy as following the steps at https://www.movavi.com/support/how-to/how-to-create-slideshow.html. Fashion is inherently sensitive to the policies and politics that shape cross-border trade. From fast fashion, new trends and designer dupes to dwindling high streets and the growth of online clothing empires, the retail industry has grown and changed significantly in recent … "Content is king" is period, marketing is no exception; marketing is next to impossible without great content. The idea of renting out dresses may seem odd, but the potential this avenue offers is quite significant. Successful digital transformation in business is a matter to know how can brands have access to adapting the digital trends… The fashion world loves that. Recently trust in popular influencers has taken a hit, and fake followers have emerged as a growing concern. As thing stand there are several digital marketing trends that are starting to play an increasingly important role in the fashion industry. could always be helpful in generating a lot of buzz about the brand & in turn generates leads. The Digital Apparel Revolution has arrived. Already some fashion brands have started to venture into voice-enabled content. Search engine optimization has to be done for better visibility of your website and better ranking on search engines. Insight on The Massive Growth of Textile Global... BGMEA President calls for FDI in light engineering... H&M Group and Renewcell expand partnership in... H&M HOME to collaborate with renowned fashion... Marks & Spencer Partners with Optitex and First... Levi’s aims to hit 70-80% of its pre-COVID... Levi Strauss & Co. Exhibitions for sale: Curated retail will go beyond the concept store into developing an offering … Shop from anywhere. Retargeting with facebook advertisements will have to be done incessantly, so that our target audiences are being reminded about their buying plans with the respective brand or website. Many fashion brands are looking to leverage AR as a means to provide the perfect ‘try before you buy’ experience for online shoppers. Many are likely to grow even further, and some may dominate the industry in time: Shoppable content aims to integrate both content and shopping and close the gap that exists between them. Always on the top of trends, the fashion industry is no exception. To an industry like fashion, influencers play a noteworthy role. Adwords Campaigning on the Google Search Network, Display Network & YouTube Network cannot be negated and is a rudimentary level strategy to target customers. This year research is more resourceful and insightful as figures are compared with data from the previous … Announces Senior Leadership... TRANSFORM traditionally managed companies to... Distinguishing factors between traditionally managed... Face shields for COVID-19 infection control. 75% of mobile users say they reach retailer website or app on their smart device to address their needs (Google). Email marketing has been the oldest marketing technique and it shall never die away off because of the reasonable ROI's it offers. It should be noted that while these digital marketing trends are important, the core content strategies that are tried and tested still play an important role as well. Budget Fashionista, Bag Snob, she finds.com are top independent fashion blogging companies which make revenues just by writing. In January of 2020, The Business of Fashion observed industry leaders across the fashion industry to be in a state of high nervousness and uncertainty. Boomerang by Instagram Boomerang is video-sharing medium, with the videos going on a back-and-forth loop. In the last few years shoppable content has started to grow and evolve. Please fill the form below to know how it works. In the last few years influencer marketing has shifted in shape and form. Our training advisors will arrange a FREE demo for you. Chiara Ferragni is an Italian fashionista and a well-known social media fashion influencer. Fashion brands globally that have enormous fan following through twitter some of them includes: Live Streaming Live streaming is becoming one of the popular digital marketing strategies to promote fashion related events including the NY Fashion & London Fashion Weeks, etc. Fashion brands should make extensive use of this platform with their static, dynamic ads and also through YouTube ads. … Join our Certificate Course in Digital Marketing with Placement Assurance. Consumer behavior shift to online shopping from retail stores isn’t lost on wireless electronic devices, which eventually gave birth to M-Commerce (Mobile Commerce). It is not the speed of changes rather the complexity with which the fashion industry has incorporated digital media today. Celebrities and Fashion models post videos made in Boomerang to put some fun into their follower’s feeds. Yu Ming Wu is one of the most influential people in the sneakers world with over million Instagram followers. Blogging on the latest trends on subjects like clothing line, accessories, fashion tips, haute couture, color combinations, street styles, celebrity fashions, etc. The most notable example being Ask Perry Ellis that launched a voice-activated personal stylist for men on Alexa. Here are 6 digital marketing trends that will rule the fashion industry … A survey by Emarketer estimates that that there will be over 4.78 billion mobile phone users worldwide by 2020, which roughly translates to over 55% of world population. 1 ) Artificial Intelligence. Discount should take a new avatar during festive and holidays season, so as to drive the customer to your site or to your retail outlet. It is an exciting time in the fashion industry … However, with all this growth in the fashion industry, competition is growing as well. Fashion industry is touted to be a 1.3 trillion USD globally; broadly fashion is classified into apparels, jewellery, personal accessories, footwear, etc. In that way they can help improve customer satisfaction levels and brand loyalty. Social media becomes an eye opener when it comes to fashion. Marketing content with great blogs, videos, social media posts, images, e-zines can create a greater impact on the buying behavior of consumers. Digital marketing practices could be handy in taking this initiative further. As digital marketing changes the way we do business, we see many industries getting on board with the latest developments. If your business isn’t already using video marketing, you should get … Inevitable Instagram A platform where top brands compete unanimously to showcase their latest offerings/designs is Instagram, what started as a platform to share photographs; slowly Instagram took a facelift and started attracting all the fashionistas particularly the youth. Video is No Longer an Option. With the growing average disposable income and spending patterns on the rise, people do not hesitate to spend fortunes on fashion merchandise. About Digital media trends. trust in popular influencers has taken a hit, https://www.movavi.com/support/how-to/how-to-create-slideshow.html, Garments Manufacturers in Bangladesh again urged toRead more, BGMEA’s observations on the concerns of AccordRead more, 2nd wave of Covid: BGMEA President calls for policyRead more, Insight on The Massive Growth of Textile Global MarketRead more, BGMEA President calls for FDI in light engineeringRead more, HeiQ is listed on the London Stock Exchange, Global apparel products slipped 7.92% in 2015, Korea – Next relocation ideal for Bangladesh. This discounting program has to be promoted quite carefully before the arrival and during the season through all major social media platforms like Twitter, Facebook, Instagram, Pinterest, Email marketing and also through blogging. 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